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NEW QUESTION # 39
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
- A. After the file import, use the transfer file activity to move data into data extensions in child BUS.
- B. Create automations that import the data directly into the child BUs to bypass the parent level BU.
- C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
Answer: C
NEW QUESTION # 40
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Answer: A
NEW QUESTION # 41
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Predictive content
- B. Personalization string
- C. Specialized content
- D. Dynamic content
- E. Audience Segmentation
Answer: A,B,D
NEW QUESTION # 42
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- C. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
Answer: B,D
NEW QUESTION # 43
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