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NEW QUESTION # 50

Which of the following is the first step in planning and executing an advertising campaign?

  • A. Determine the budget
  • B. Creating advertisement
  • C. Identifying the target audience
  • D. Evaluating and selecting media
  • E. Conveying the message

Answer: C



NEW QUESTION # 51

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

  • A. seasonal discount
  • B. slotting allowance
  • C. cumulative quantity discount
  • D. advertising allowance
  • E. cash discount

Answer: D



NEW QUESTION # 52

_____ refers to customers' perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.

  • A. Service inseparability
  • B. Service heterogeneity
  • C. Service perishability
  • D. Service quality
  • E. Service intangibility

Answer: D



NEW QUESTION # 53

The person who first suggests buying the particular product or service is known as the _____.

  • A. seller
  • B. gatekeeper
  • C. decider
  • D. influencer
  • E. initiator

Answer: E



NEW QUESTION # 54

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

  • A. its products
  • B. its reputation in the market
  • C. its management team
  • D. economic changes in the market
  • E. its production processes

Answer: D



NEW QUESTION # 55

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